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Back to basics
Which is more important, looks or content?

What is your hourly rate for copywriting?
Wrong question.

YOU is key
No one wants to hear you talk about yourself.

There is still a difference between B2C and B2B
Pay attention to whom you're talking to.

Marketers—a breed alienated from real life?
Imagine you're on a date with your customer and learn.

(To be continued...)

copywriting / editing / transcreation / consulting

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