Owner, Copywriter at Linkama OÜ
Having moved to Estonia, I created Linkama OÜ as a legal entity to continue the B2B copywriting work I'd done in Finland. With backup from 30 years of experience in helping b-to-b companies increase the impact of their marketing communication, you too can make your marketing budget work harder.
November 1996–May 2005 (8 years 7 months)
Business-to-business copywriting, transcreation and B2B marketing communications consultation. Clients included companies and ad agencies from several countries.
Copywriter at A&L Grey
1994–1996 (3 years)
Copywriter for one of Finland's leading B2B marketing & advertising agencies with international clients.
Owner, Managing Partner at Keyword
1993–1994 (2 years)
This is the company I formed when going solo after my previous employer went bankrupt. Provided B2B marketing copy, PR and transcreation services for Finnish companies and agencies aiming for international markets.
Business Unit Manager at Taucher Communications, a Y&R affiliate
1992–1993 (2 years)
I inherited Taucher's PR business unit after the previous team left the company. Single-handedly brought the unit back in black through remorselessly axing all non-profitable accounts.
Account Executive at Varis & Ojala (graphic design agency)
1989–1992 (4 years)
Supervised B2B marketing and graphic design projects for some of Finland's top companies like Nokia, Kemira, UPM, Ahlstrom + government organisations.
Head of Corporate Communications at Fiskars Corporation
1988–1989 (2 years)
Corporate PR, IR communications, managing and implementing corporate communications policy.
Copywriter, Campaign Planner at Anderson & Lembke
1985–1988 (4 years)
Wrote B2B marketing copy for many leading B2B and technology companies in Finland. Most of the projects were focused on international markets.
Sales Consultant at Finnair (national airline)
1982–1985 (4 years)
Sold the airline's scheduled capacity to travel agencies and large corporate customers.
Export Manager at Botnia Carpet
1980–1982 (3 years)
Export B2B marketing and sales. Created European network of sales agents. Raised the share of exports from 15 to 38 per cent of turnover for the company.
Kouvola Language Institute
Qualified Translator, English in Trade & Commerce, Technology 1977–1980
Board member at several housing companies 1985–2001
Chairman of Student Board, Kouvola Language Institute 1977–1980
copywriting / editing / transcreation / consulting
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